The Ford of the moment – Ford Focus leading the pack in the small car market
In today’s competitive car market, consumers are demanding better and better fuel economy, but they still expect all the safety, power and room that would come with a larger car. This has meant that the small car market has quickly become one of the most competitive in the industry, since many small cars bundle together both the economy and the features that drivers are looking for.
The small car leading the pack is undoubtedly the Ford Focus, which recently won the 2011 Drive Small Car of the Year. We took a look at just how special this little car is.
A Ford for everyone – different variants and sleek designs
The Focus is available in four variants: the entry model Ambient, the Trend, the Sport and the top of the range Titanium. You can also choose between a sleek sedan and a sporty hatch.
One of the stand-out features of the Focus is its exterior design. It may be a small car, but it sure doesn’t look it. Its sleek lower design is supported by a wide stance, which helps give it a large profile. This also gives the interior designers more to work with – The interior is roomy, well laid out and more than you would expect in your standard “small car”. Its great to see Ford have added maturity and convenience to the fit out. The finishes are solid, there are heaps of storage options and the seats offer great support and comfort.
The Ford Focus also has the brawn and the brain to back up the promise of power. The Focus Titanium comes standard with a choice of either a 2-litre GDI petrol, or a very efficient 2 litre TDCI Diesel. The titanium is paired with a silky smooth 6 speed “Power shift” automatic transmission.
In terms of fuel efficiency, the Ford keeps on impressing – it averages just 6.6 litres of fuel per 100 kms, and the diesel “sips” just 5.5 litres per 100kms.
High tech add-ons and features
Another thing about Ford is that the marque never disappoints with features, and adding to the maturity of the Focus is all the safety and high tech add-ons you get.
The Focus comes with driver, passenger and curtain airbags, Ford’s Intelligent Protection System, ABS, Dynamic Stability Control with Electronic Brake-force Distribution, Dynamic Stability Control, and Hill Start assist.
The Titanium comes standard with Sony Stereo, Bluetooth for your mobile, climate control, satellite navigation, cruise control, electric windows, plus automatic wipers and headlights. The Focus Titanium also features Park assist, which actually works with you to park the Focus perfectly every time. All you have to do is identify the parking space, then operate the accelerator and break while the Titanium takes care of the steering. It sounds like a bit of a gimmick, but we think it can’t hurt to have it there, even if your parallel parking skills are spot on!
Overall, the Focus is a car that will suit your weekly drive and add a bit spice to your weekends.